video production cost
31 Jul

How Much for a 1-min Video? A Guide to Video Production Cost.

That is the million-dollar question and as a production company, we get this question a lot. We believe it is a valid question because budget plays a crucial role in determining which production house you work with or the kind of creative direction you decide to pursue. However, the truthful answer to the question above is, it depends.

Similarly, how much does it cost for a car or a handbag, or a pair of shoes?
The price varies depending on what you want and the budget you have.

This also applies to video; it can cost as little or as much as your budget allows. The best way for us to provide a video production cost when a detailed brief is available. If you have a brief in hand, that’s perfect, we can start working on a quote immediately.

But what if you don’t have a brief? Granted, this could be your first encounter with video production and you don’t know where to start. To help you with that, we’ve put together a simple guide to help you communicate your ideas and vision for your video.

A Closer look at Video Production Cost


1. What’s the purpose of your video?

Do you want to highlight a new product or service, or show off your knowledge and expertise on a certain subject? Perhaps you want to demonstrate the human side of your business or address a problem you’re trying to solve for your brand, products or employees?

Setting a clear objective will have an impact on the sort of video you’re producing. The clearer your objective is, the more efficient and cost-effective it will be.

Some thought starters to get you going:

  • Campaign content (e.g. product launch, mid-term refresh, brand refresh etc.)
  • Corporate messaging (e.g. annual general meeting, sales, staff recruitment etc.)
  • Employee training or product tutorials
  • Social media communications or online ad videos (e.g. short form content for Facebook, YouTube, Instagram or LinkedIn)

2. Who is your audience and how will they see it?

Exactly who is it you are trying to reach and how do you best reach your audience in a multi-channel universe.

Will your audience be accessing the video on a desktop PC, mobile device, in-store, outdoor, in-flight, cinema or via a broadcast network? Each channel has unique requirements and the video produced should be tailored to that channel.

Some thought starters to get you going:

  • Describe your audience in terms of demographics and psychographics.
  • What does the audience know about you and your brand already?
  • Do you have audiences in different countries and how do you plan to appeal to them?

3. What style/tone would you like it to have?

Essentially, this encompasses the entire look and feel of your video and it is what makes the first impression to the viewer. You’ll want to pick a look that showcases your brand’s personality and aesthetic.

If you can draw on examples of videos with styles that look similar to your visions, it would be useful to share them with us. YouTube and Vimeo are great resources if you are looking for video examples.


Some thought starters to get you going:

  • Do you want to shoot at a specific location (in-store or office space) or in a studio setting?
  • Do you want the video to be like a documentary or perhaps you want a cinematic narrative film?
  • How will the tone of the script be like? Is it serious, humorous, emotional or educational?
  • Are you going to use a talent (like celebrities and influencers) or feature your employees (like your partners and contributors)?
  • Do you have a presenter or narrator in mind? Should they be female or male?

4. Is there any other content/requirements your video needs to include?

Apart from basic video needs, any additional requirements should be communicated as well.

This could be as simple as adding an animated logo at the end of the video or as complicated as building a runway platform on a rooftop swimming pool. Knowing all these requirements in the start will help us give you a better cost.

Some thought starters to get you going:

  • Do you have existing archive footage that needs to be included in the video?
  • How strict are the brand guidelines and graphical content such as logos and fonts?
  • What countries do you want to cover and what languages do we need to include?
  • Do you want to dub the video in a foreign language or add in subtitles?

5. What is your budget and what is the deadline?


Image source: logosbynick

You know that famous holy triangle: cheap, fast and good – you can only pick two!

As a production company, we believe that you shouldn’t sacrifice quality and everything that we produced must be good. What’s left of the holy triangle is budget and timeline – two things that can achieve a good balance when it is managed properly.

It helps when you think about how much you are willing to spend, and how fast you need the content when you are preparing the brief. A clear indication of your preferred budget and deadline will not only help us manage your expectations but also recommend the best possible solution to fit your requirements.

To summarise, here are the three key takeaways:

  1. Video production can be completely personalised to your needs and so it is impossible to give blanket answers to “How much for a 1-min video?”.
  2. The more details you can include in your brief, the easier it will be for us to supply a comprehensive video production cost.
  3. There are many moving parts in the production of a video but at the end of the day, you are paying for the expertise and experience of a production team.

Looking for a more detailed quote, or just want to discuss great video ideas? Picture Perfect Productions is a full-service production house. Drop us a line here and we’d love to help you out!

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