The biggest question a lot of clients have is, do I need a storyboard? The real answer is – it depends. There is a time and place for everything; this includes storyboarding. Detailed frame by frame storyboards are great in theory, but are they really necessary for your video project? As production house that works with small to large scale projects, we like to think of storyboarding as the process of creating structure. There’s no one absolute way to drafting a storyboard. Every…
read moreIf there was one key takeaway in 2020, it is that running a virtual event have become a critical part of the commercial and social fabric of our times. Whether it’s a business event, an internal company update, e-learning courses and workshops or concerts – the shift to from physical to online is apparent and should…
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The Covid-19 virus has brought upon challenges for organisations large and small, across all industries. In our business of digital content creation, we had to adapt to the current situation and still maintain the high-quality service we provide to our clients. Morgan Stanley’s Asset Management team was looking to update their property portfolio across Asia,…
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Despite the drastic change in the way we do things, one thing remains constant: the need to create content that tells a story to connect with your audiences on an emotional level. With many countries taking the lock down approach, this pandemic has left many adjusting to a new normal and learning new ways to…
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Malaysia’s top low-cost airline AirAsia, like many brands, wanted to reach out to their audience with in-flight video content that engages and brings people into an experience. Partnering with DAB Events, we created a series of branded video content for AirAsia that promotes local tourism boards, rental car agencies, hotels, restaurants and more. We know…
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When it came to the production of Armani’s Spring Summer 2020 (SS20) campaign, it was a tough decision between Los Angeles or Singapore. Ultimately, the decision was to film in Singapore. Italian production house – The Box Films, got in touch with us as they were looking for a local production house that could put…
Read MoreThe Monetary Authority of Singapore (MAS) and Enterprise Singapore (ESG) came together with Singapore Expo (SingEx) to create ‘SWITCH’, the 2019 Singapore FinTech Festival, with 900 exhibitors, 10 presentation stages and 41 international pavilions over a full week at Singapore Expo’s 100 000 sq. meter event hall. SingEx asked Picture Perfect Productions to create and…
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Capturing interviews has unique challenges compared to other productions, so it’s important to be dialed in when it comes to lighting, shooting, audio and conducting them — and with our guide, you’ll understand the A-Zs of a successful corporate interview shoot. Last month, we had to plan for a corporate interview shoot across 5 days…
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Many brands have taken the idea of creating a video series as promotional content. In fact, a lot of influential video marketing is done through video series. This is essentially a story told in installments, or in a variety of different ways, it allows the brand to build a more long-term relationship with their audience.…
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Music plays an important role in your corporate video and should not be overlooked. Just as how we prep for capturing good audio during a shoot, we also plan to choose music for a video in advance. It’s not uncommon to start thinking about this while we prepare a script, or even earlier, often with…
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There are millions of LinkedIn members that have conversations about work, career, and interests every day. With the launched of LinkedIn native video, you can build your network and improve your reach. Learning how to use LinkedIn videos to share your experience and perspectives can help further these conversations to get ahead in your careers…
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The June 12 meeting between the US and North Korea ended two weeks ago. The future looks rather promising with Trump and Kim agreeing to work towards a "complete denuclearization of the Korean Peninsula." [caption id="attachment_775" align="aligncenter" width="876"] Source: The Today Online[/caption] Fox News got in touch with us moments after it was announced that…
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Greece is really more than just Santorini! There are many beautiful and underrated islands around Greece. In our latest mini travel video production, we traveled to Greece to discover Lemnos - a beautiful Greek island in the northern part of the Aegean Sea. Only one hour flight from Athens, the island has been spared from…
Read MoreThe creative and production value of a video dictates the budget of any video project. More often than not, businesses have to work within a limited video production budget to produce a high-quality marketing video that effectively engages with their audience. With a limited video production budget in mind, here are 3 ways to get…
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Effective marketing is when your strategy or campaign matches the state and context of your target audience. As a marketer, you wouldn’t use the same email copy or calls to action at the different stages of your sales cycle. Likewise, the video content should be parallel to where the viewer is in relation to your…
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Remember when the first 360 videos were shot using just a few GoPros grouped together? Then very roughly stitched together to create a 360 image or video. We've come a long way since then. Enter Insta360 Pro. With the Nokia Ozo being discontinued, we think that the Insta360 Pro is the 360 camera to beat. Not…
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Shiseido Japan reached out to Picture Perfect Productions when they needed a production manager and production resources for their 2018 campaign TVC. Putting together TV commercials is more than just shooting a 30-second short film. There are many moving parts to a TVC and anything could wrong without a resourceful production house and careful planning,…
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That is the million-dollar question and as a production company, we get this question a lot. We believe it is a valid question because budget plays a crucial role in determining which production house you work with or the kind of creative direction you decide to pursue. However, the truthful answer to the question above…
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360 video marketing has not been capitalised as much in Asia, particularly Southeast Asia, as marketers tend to stick to the traditional marketing route due to them not knowing how to go about it or what to look out for, or simply, having had a bad experience with 360 video service providers. Why 360 Video…
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Recently, the Picture Perfect Productions team got down to work with Big Bern himself, owner and founder of Big Bern's American Grill. We were tasked to develop a concept for the "Final Reveal" video after almost two months of secrecy about the location of his brand new Big Bern's Grill outlet at Timbre+, the funky…
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