A stationary Embraer plane at Changi Exhibition Centre

Embraer’s Amazing Aircraft 360 Virtual Tour

March 12, 2018

The largest and most important aerospace event in Asia, The Singapore Airshow kicked off earlier last month with exhibitions, conferences and business forums for the aerospace industries. We are honoured to part of the airshow again, collaborating with our client Embraer to produce a 360 video tour of their aircrafts.

Introducing innovative technology like 360 videos can greatly enhance the visitor experience at an event like the Singapore Airshow. The use of innovative technologies allows exhibitors to provide new immersive experiences for customers to engage and interact with the exhibits. 360 virtual tours offer the perfect solution when it comes to aircraft marketing. Whether it’s an aircraft for sale or a private jet for charter, high quality virtual tours is the ultimate tool to show off your product.

The E2 Single Aisle Aircraft a.k.a. Profit Hunter – this project was something special –  an aircraft 360 virtual tour of the E2 airliner making its debut at the Singapore Airshow. It is the most efficient single-aisle segment that can achieve sustainable profitability in the most challenging environments!

Embraer's E2 airliner making it's debut at the Singapore Airshow

The Aircraft 360 Virtual Tour Strategy

The Brief:
Create a 360-degree video journey of the Embraer’s showcase at the Airshow.

The Audience:
The general public, operators of airlines across 50 countries in existing and new markets, aircraft leasing companies and C-suites.

The Product(s):
To capture the E2 commercial aircraft debut, nicknamed the “profit hunter”. It features a tiger’s face spray painted onto its nose—a specially commissioned design intended as a mark of respect to Asia. To also showcase other state-of-art business jets like the Legacy650, Legacy500, and Phenom300.

The Approach:
The narrative setup for the 360 video experience was kept simple. A host, speaks directly to the 360-camera as he introduces the Embraer planes surrounding him. His voice guides audience, as they move around to observe their surroundings on their mobile, desktop or headset. We wanted the audience to feel like they were in the midst of the Airshow—getting a sense of being on the ground with the planes with seamless transitions from one plane to another.

From the 360 tour, the audience can explore each plane up close and personal. The viewer can use an aircraft floor plan to navigate around the different areas; exploring seating, dining, bathrooms and cockpit. We wanted to provide an experience that showcases the unrivalled comfort and spaciousness of the E2’s award-winning cabin.

The result:
The video, posted on Youtube and Facebook had garnered over 60,000 views and 200 shares. The 360 video tour was extremely well-received.

Check out the Aircraft 360 virtual tour below:

Leading brands and government agencies across Asia choose us for their video production services. Looking for a more detailed quote, or just want to discuss great video ideas? Picture Perfect Productions is a full-service production house. Drop us a line here and we’d love to help you out!