360 Interactive Video of Nespresso’s New Store
360 interactive video has not been capitalised as much in Asia. Marketers tend to stick to the traditional marketing route due to them not knowing how to go about it or what to look out for. This is a wasted opportunity. Having a 360 interactive video as part of your marketing campaign, whether it be for retail stores, or product or services, provides an immersive experience for your customers experiencing and interacting with your brand.
Producing 360 Interactive Video
Nespresso’s agency Publicis commissioned us to produce the 360 shoot of their new flagship store located in ION Orchard.
For this project, we chose our specially built 2-camera 360 rig. The more cameras your rig has, the better your resolution will be, however, when working in low light, and in a small enclosed area, more cameras usually mean more potential stitching errors, and less mobility and flexibility for your actors. It’s important to choose your camera rig based on what you plan to film, where you plan to film, and of course, how quick your turnaround needs to be.
In producing Nespresso’s new store video, there was an option for the clients to have more interactivity with the products in its space. During pre-production stage, we worked closely with the Publicis team on creating the storyboard to convey a compelling narrative between the talents and the product. We provided consultation on how to capitalise the interactivity in a 360 space to achieve the best results. We suggested to incorporate interactive elements to enhanced the 360 experience using 2D video, texts and graphics.
During the day of production, we had our team consisting of producer, 360 director of photography, a second cameraman (for normal video) and gaffer on set; all of us collaborating closely to achieve the shots required. As 360 video is very heavily reliant on post-production, it was also key for us to have our creative video editor on site to advise and review each shot with the director of photography.
Here’s a pro-tip: Always keep in mind where your stitch lines are, people and objects that are scripted to pass through them, as well as making sure to keep the minimum distance.
RAW 360 video files are extremely large, any visual treatments can take several times longer than with a normal video. We aligned with the client on a organised post-production workflow to ensure review, changes and exports can be done in a timely manner. We began designing and creating the animation, motion graphics and other 2D elements a week before production commenced. That left us with more time to spend in the compositing phase. This was all completed using Adobe After Effects and Mettle Skybox.
It was a great collaboration between Publicis and Nespresso. We’re glad to have clients who are open to experimenting with 360 video content, and that allowed us to produce engaging content for their audiences.
Watch the Nespresso’s 360 Interactive video here:
There are many intricacies involved in producing a high quality 360 interactive video – starting from the planning phase, including working closely with the clients to get the best output, tight communication with the camera crew, and having a solid post-production workflow in place. The key to any successful video content is to work with a trusted and experienced video partner.
Leading brands and government agencies across Asia choose us for their video production services. Looking for a more detailed quote, or just want to discuss great video ideas? Picture Perfect Productions is a full-service production house. Drop us a line here and we’d love to help you out!