Actress and dancer Sonoya Mizuno for Shiseido TVC

Shiseido’s 2018 Sun Care Video Campaign

August 22, 2017

Shiseido Japan reached out to Picture Perfect Productions when they needed a production manager and production resources for their 2018 campaign TVC.

Putting together a commercial video campaign is more than just shooting a 30-second short film. There are many moving parts to producing a large scale production and anything could wrong without a resourceful production house and careful planning.

Gathering Resources for the Video Campaign

The Shiseido TVC aims to highlight a new line of sun care products featuring their new ambassador – dancer and actress Sonoya Mizuno! You may have seen her in movies like Ex Machina and La La Land.

The director, director of photography (DoP), hair & make-up and stylist from the UK, Japan and Paris travelled across the world for this shoot in Singapore.

The catch with this TVC production is that we had 2.5 days to put together a 20-man crew. Challenge accepted!

Our Executive Producer, Andrew, immediately contacted the DoP before his flight from London to discuss the project requirements. Being an experienced DoP himself, Andrew had a strong sense of what was required for a production of this size. Having ticked off all the boxes, the DoP and Shiseido team could relax on their flight to Singapore.

Cameraman and camera assistant setting up the Arri Alexa

As a trusted production partner in Asia, we can work with clients all around the world to achieve their production needs. This is all possible because we’ve built a strong network across APAC regions network of camera crews, sound technicians, hair and make up all through to productions vendors like equipment rental, generators, catering. The entire pre-production was put together and completed in two days – location recce and equipment preparation were done in one day, and securing a solid production crew took another.

The production occured across two full days with call time as early as 4:00am, with location set at the beautiful rooftop pools of Naumi Hotel and Hotel Jen in Singapore. It wasn’t a straightforward shoot, there were swimming pools and water platforms to be constructed and multiple camera setups to capture movement shots. On the other side, product stills were running concurrently.

Production crew constructing floating platform in the pool Production crew constructing floating platform in the pool

The key to any successful TVC production, or large project for that matter, relies on the team you bring together. We maintain a very good relationship with our network of crew members and we look after them. From camera assistants, the gaffer to grip – our guys are not only the best at what they do but professional and efficient. A big shout-out and kudos to our team for working through the scorching heat.

Stills photography setup on the rooftop of Hotel Jen Singapore

It was an extremely successful shoot, and we wrapped the 2018 campaign TVC with kind words from Shiseido:

Thanks for supporting our shoot. We are very happy with the result of the shoot, and without help from all the crew, this would not have happened. We are glad to work with such a professional team like your company.

Takafumi Oba, Vice President Global Marketing & Communications SHISEIDO

Watch the Shiseido’s Sun Care Video Campaign with Sonoya Mizuno here:

Leading brands and government agencies across Asia choose us for their video production services. Looking for a more detailed quote, or just want to discuss great video ideas? Picture Perfect Productions is a full-service production house. Drop us a line here and we’d love to help you out!