Uncategorized Archives | PICTURE PERFECT PRODUCTIONS

4 Best Practices for Running a Virtual Event

date added : 07-12-2020

If there was one key takeaway in 2020, it is that running a virtual event have become a critical part of the commercial and social fabric of our times. Whether it’s a business event, an internal company update, e-learning courses and workshops or concerts – the shift to from physical to online is apparent and should not be considered as a temporary substitute for face-to-face functions. In the past few months, we’ve seen a rise in requests for virtual events and…

AirAsia Branded Video Content

date added : 07-02-2020

Malaysia’s top low-cost airline AirAsia, like many brands, wanted to reach out to their audience with in-flight video content that engages and brings people into an experience. Partnering with DAB Events, we created a series of branded video content for AirAsia that promotes local tourism boards, rental car agencies, hotels, restaurants and more. We know that airlines have always had in-flight magazines that are usually well-produced publications on board. The difference with creating branded video content is the digital distribution angle.…

PICTURE PERFECT PRODUCTIONS DELIVERS ARMANI SS20

date added : 03-02-2020

When it came to the production of Armani’s Spring Summer 2020 (SS20) campaign, it was a tough decision between Los Angeles or Singapore. Ultimately, the decision was to film in Singapore. Italian production house – The Box Films, got in touch with us as they were looking for a local production house that could put together a large-scale stills and video production. [video width="640" height="360" mp4="https://pictureperfectproductions.asia/wp-content/uploads/2020/02/armani-2020.mp4"][/video] The concept and direction of Armani and world-renowned photographer – Mario Sorrenti’s vision for…

SFF x SWITCH 2019: Covering APAC’s Largest Financial Technology Conference

date added : 10-01-2020

The Monetary Authority of Singapore (MAS) and Enterprise Singapore (ESG) came together with Singapore Expo (SingEx) to create ‘SWITCH’, the 2019 Singapore FinTech Festival, with 900 exhibitors, 10 presentation stages and 41 international pavilions over a full week at Singapore Expo’s 100 000 sq. meter event hall. SingEx asked Picture Perfect Productions to create and manage a comprehensive event production solution for pre-event content creation, on-ground event coverage, interviews, same-day post-production, and post-event content delivery. Our event production solution involved:…

A CHINESE NEW YEAR VIDEO SERIES FOR FENG SHUI WORLD

date added : 28-01-2019

Many brands have taken the idea of creating a video series as promotional content. In fact, a lot of influential video marketing is done through video series. This is essentially a story told in installments, or in a variety of different ways, it allows the brand to build a more long-term relationship with their audience. Feng Shui World came to us early November 2018, with a request to create a series of zodiac videos for their Chinese Lunar New Year…

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LEMNOS: GREECE’S BEST KEPT SECRET

date added : 21-06-2018

Greece is really more than just Santorini! There are many beautiful and underrated islands around Greece. In our latest mini travel video production, we traveled to Greece to discover Lemnos - a beautiful Greek island in the northern part of the Aegean Sea. Only one hour flight from Athens, the island has been spared from mass tourism. It surprises visitors with vast beaches, crystal waters, mountainous villages and many fascinating archaeological sites. A throwback to 1915, Lemnos was a major…

3 CONSIDERATIONS WHEN YOU HAVE A LIMITED PRODUCTION BUDGET

date added : 13-03-2018

The creative and production value of a video dictates the budget of any video project. More often than not, businesses have to work within a limited video production budget to produce a high-quality marketing video that effectively engages with their audience. With a limited video production budget in mind, here are 3 ways to get started on your next video: 1. Be organised in pre-production: One of the common trait we see with less experienced production teams is not spending…

Creating Videos for Different Point of The Buyer Journey

date added : 12-01-2018

Effective marketing is when your strategy or campaign matches the state and context of your target audience. As a marketer, you wouldn’t use the same email copy or calls to action at the different stages of your sales cycle. Likewise, the video content should be parallel to where the viewer is in relation to your brand and your products or services. To obtain the best results, you have to use video in a smart way – planning your video content…

SHISEIDO’S 2018 CAMPAIGN TVC PRODUCTION

date added : 22-08-2017

Shiseido Japan reached out to Picture Perfect Productions when they needed a production manager and production resources for their 2018 campaign TVC. Putting together TV commercials is more than just shooting a 30-second short film. There are many moving parts to a TVC and anything could wrong without a resourceful production house and careful planning, especially with a tight turnaround time. The Shiseido TVC Video Campaign The Shiseido TVC aims to highlight a new line of skincare products featuring a…

What to look for in quality 360 video marketing? (Part 1)

date added : 31-07-2017

360 video marketing has not been capitalised as much in Asia, particularly Southeast Asia, as marketers tend to stick to the traditional marketing route due to them not knowing how to go about it or what to look out for, or simply, having had a bad experience with 360 video service providers. Why 360 Video Marketing? This is a wasted opportunity. Having a 360 video vs a standard 2D video as part of your marketing campaign, whether it be for…

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