Recently, the Picture Perfect Productions team got down to work with Big Bern himself, owner and founder of Big Bern’s American Grill.
We were tasked to develop a concept for the “Final Reveal” video after almost two months of secrecy about the location of his brand new Big Bern’s Grill outlet at Timbre+, the funky new dining venue in Ayer Rajah Crescent.
Once our concept got the nod of approval, the production team quickly went to work to shoot and edit the 1.5-minute marketing video. We managed to turn the entire production around in just 2 days, thanks to a clearly defined production plan and the team’s focus on the little but important details.
After going live, the marketing video got almost 1,000 views YouTube in the first 5 days and Big Bern has reported that business has been very brisk thanks to the same video.
Watch the full video below.
The key takeaway in producing this marketing video is to keep the video fun and engaging while telling a nice story.