There are millions of LinkedIn members that have conversations about work, career, and interests every day. With the launched of LinkedIn native video, you can build your network and improve your reach. Learning how to use videos to share your experience and perspectives can help further these conversations to get ahead in your careers and find new opportunities.
1. KEEP IT SHORT AND SHARP
Short and sharp means no more than 2 to 3 minutes. The newsfeed on social media channels, including LinkedIn, encourage people to consume bite-sized content before they continue scrolling through a never-ending feed. Before you start filming have a clear idea of what your message is so that you can deliver it in a concise manner.
2. CONSIDER YOUR CONTENT
The type of video content on LinkedIn is quite different from Facebook or Instagram. The best way to engage your LinkedIn audience through videos is to position yourself as a thought-leader on the platform. Share interesting, thought-provoking video content in groups related to your industry and get a conversation started.
3. LEVERAGE TEXTS AND GRAPHICS
If you are not aware, LinkedIn videos play silently by default. There’s an opportunity to draw in viewers when you use text to graphics to guide your video. Even if it’s just at the beginning, or lower thirds to fill the audience in or an eye-popping title to establish your project’s mood.
Following these tactics will help you understand how to produce LinkedIn video like a pro.
So, get started on developing video content for LinkedIn to share your ideas, learn from others and jump-start new conversations!