Malaysia’s top low-cost airline AirAsia, like many brands, wanted to reach out to their audience with in-flight video content that engages and brings people into an experience. Partnering with DAB Events, we created a series of branded content for AirAsia that promotes local tourism boards, rental car agencies, hotels, restaurants and more.
We know that airlines have always had in-flight magazines that are usually well-produced publications on board. The difference with creating branded video content is the digital distribution angle.
Just like a traditional in-flight magazine, our AirAsia video series features sponsored content. We created the series to demonstrate the unique experiences that each destination and AirAsia have to offer to travelers.
How do you create travel content that speaks to the bold world explorers, business travellers, the foodies and everyone in between?
Answer: strike a balance between inclusivity and exclusivity by communicating each destination’s universal appeal as well as its niche.
Over a period of six months, we produced a total of 11 destination content spanning across 4 countries – Australia, Vietnam, Indonesia and Thailand. Here are some of our favourites from the AirAsia destination series!
Besides showcasing a picturesque scene or delicious dish, we enhance the video content by using a voiceover to emphasise and adding more context to what’s being seen on screen. We want to emotionally communicate what each destination about with a voice that’s refreshing, exciting and most importantly, relevant to the narrative of our travel content.
At Picture Perfect Productions, we create high quality branded content videos with awesome voice-overs all the time. From scripting and storyboarding to filming and recording and editing for high quality videos is one of our specialties, and we’d love to help you no matter what stage you are in your video production process.
Drop us an email at email@example.com now and we can help you get started right away!