Author: Andrew Psarianos

chinese-new-year-video

A CHINESE NEW YEAR VIDEO SERIES FOR FENG SHUI WORLD

date added : 28-01-2019

Many brands have taken the idea of creating a video series as promotional content. In fact, a lot of influential video marketing is done through video series. This is essentially a story told in installments, or in a variety of different ways, it allows the brand to build a more long-term relationship with their audience. Feng Shui World came to us early November 2018, with a request to create a series of zodiac videos for their Chinese Lunar New Year…

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choosing-the-perfect-music

Choosing the Perfect Music for Your Video

date added : 19-12-2018

Music plays an important role in your video and should not be overlooked. Just as how we prep for capturing good audio during a shoot, we also plan to choose music for a video in advance. It’s not uncommon to start thinking about this while we prepare a script, or even earlier, often with the client. A good soundtrack to your film sets the mood — and it can even be an important part of the story. Adding the right…

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linkedin-videos

3 THINGS TO CONSIDER WHEN CREATING LINKEDIN VIDEOS

date added : 14-12-2018

  There are millions of LinkedIn members that have conversations about work, career, and interests every day. With the launched of LinkedIn native video, you can build your network and improve your reach. Learning how to use videos to share your experience and perspectives can help further these conversations to get ahead in your careers and find new opportunities. 1. KEEP IT SHORT AND SHARP Short and sharp means no more than 2 to 3 minutes. The newsfeed on social…

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LEMNOS: GREECE’S BEST KEPT SECRET

date added : 21-06-2018

Greece is really more than just Santorini! There are many beautiful and underrated islands around Greece. In our latest mini travel series, we traveled to Greece to discover Lemnos - a beautiful Greek island in the northern part of the Aegean Sea. Only one hour flight from Athens, the island has been spared from mass tourism. It surprises visitors with vast beaches, crystal waters, mountainous villages and many fascinating archaeological sites. A throwback to 1915, Lemnos was a major base…

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guide-to-video-production

How Much for a 1-min Video? A Guide to Video Production Cost.

date added : 31-07-2017

That is the million-dollar question and as a production company, we get this question a lot. We believe it is a valid question because budget plays a crucial role in determining which production house you work with or the kind of creative direction you decide to pursue. However, the truthful answer to the question above is, it depends. Similarly, how much does it cost for a car or a handbag, or a pair of shoes? The price varies depending on…

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360-video-marketing-asia

What to look for in quality 360 video marketing? (Part 1)

date added : 31-07-2017

360 video marketing has not been capitalised as much in Asia, particularly Southeast Asia, as marketers tend to stick to the traditional marketing route due to them not knowing how to go about it or what to look out for, or simply, having had s bad experience with 360 video service providers. This is a wasted opportunity. Having a 360 video vs a standard 2D video as part of your marketing campaign, whether it be for your retail outlet(s), or…

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video-production-big-berns

The Final Reveal: A Marketing Video for Big Bern’s

date added : 29-03-2016

Recently, the Picture Perfect Productions team got down to work with Big Bern himself, owner and founder of Big Bern's American Grill. We were tasked to develop a concept for the "Final Reveal" video after almost two months of secrecy about the location of his brand new Big Bern's Grill outlet at Timbre+, the funky new dining venue in Ayer Rajah Crescent. Once our concept got the nod of approval, the production team quickly went to work to shoot and…

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