Category: Uncategorized

chinese-new-year-video

A CHINESE NEW YEAR VIDEO SERIES FOR FENG SHUI WORLD

date added : 28-01-2019

Many brands have taken the idea of creating a video series as promotional content. In fact, a lot of influential video marketing is done through video series. This is essentially a story told in installments, or in a variety of different ways, it allows the brand to build a more long-term relationship with their audience. Feng Shui World came to us early November 2018, with a request to create a series of zodiac videos for their Chinese Lunar New Year…

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LEMNOS: GREECE’S BEST KEPT SECRET

date added : 21-06-2018

Greece is really more than just Santorini! There are many beautiful and underrated islands around Greece. In our latest mini travel series, we traveled to Greece to discover Lemnos - a beautiful Greek island in the northern part of the Aegean Sea. Only one hour flight from Athens, the island has been spared from mass tourism. It surprises visitors with vast beaches, crystal waters, mountainous villages and many fascinating archaeological sites. A throwback to 1915, Lemnos was a major base…

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3 CONSIDERATIONS WHEN YOU HAVE A LIMITED PRODUCTION BUDGET

date added : 13-03-2018

The creative and production value of a video dictates the budget of any video project. More often than not, businesses have to work within a limited budget to produce a high-quality marketing video that effectively engages with their audience. With a limited production budget in mind, here are 3 ways to get started on your next video: 1. Be organised in pre-production: One of the common trait we see with less experienced production teams is not spending enough time creating…

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Creating Videos for Different Point of The Buyer Journey

date added : 12-01-2018

Effective marketing is when your strategy or campaign matches the state and context of your target audience. As a marketer, you wouldn’t use the same email copy or calls to action at the different stages of your sales cycle. Likewise, the video content should be parallel to where the viewer is in relation to your brand and your products or services. To obtain the best results, you have to use video in a smart way – planning your video content…

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SHISEIDO’S 2018 CAMPAIGN TVC PRODUCTION

date added : 22-08-2017

Shiseido Japan reached out to Picture Perfect Productions when they needed a production manager and production resources for their 2018 campaign TVC. Putting together TV commercials is more than just shooting a 30-second short film. There are many moving parts to a TVC and anything could wrong without a resourceful production house and careful planning, especially with a tight turnaround time. The Shiseido TVC aims to highlight a new line of skincare products featuring a high-profile actress (shh ... we…

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360-video-marketing-asia

What to look for in quality 360 video marketing? (Part 1)

date added : 31-07-2017

360 video marketing has not been capitalised as much in Asia, particularly Southeast Asia, as marketers tend to stick to the traditional marketing route due to them not knowing how to go about it or what to look out for, or simply, having had s bad experience with 360 video service providers. This is a wasted opportunity. Having a 360 video vs a standard 2D video as part of your marketing campaign, whether it be for your retail outlet(s), or…

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video-production-big-berns

The Final Reveal: A Marketing Video for Big Bern’s

date added : 29-03-2016

Recently, the Picture Perfect Productions team got down to work with Big Bern himself, owner and founder of Big Bern's American Grill. We were tasked to develop a concept for the "Final Reveal" video after almost two months of secrecy about the location of his brand new Big Bern's Grill outlet at Timbre+, the funky new dining venue in Ayer Rajah Crescent. Once our concept got the nod of approval, the production team quickly went to work to shoot and…

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