Case Study: Explainer Video Series for Modern Consumers

Over the last few years, marketers have harnessed the power of video to tell compelling stories. While B2B brands have long embraced video as a tool for product demonstrations and thought leadership, B2C businesses are increasingly recognising the value of explainer video series in engaging modern consumers.

Our team partnered with Feng Shui World, a service provider and retailer with seven stores across Singapore, to create a strategic explainer video series that helped the brand connect with a broader consumer audience, demystify their product range, and ultimately boost engagement and sales.

The Challenge

Feng Shui World wanted to bridge the gap between ancient metaphysical principles and modern consumer behaviour. While their website was rich in product offerings, many consumers lacked a clear understanding of how and why to use these items. Traditional product descriptions weren’t enough.

They needed a solution that would:

• Educate consumers without overwhelming them

• Showcase products in context

• Drive product confidence and conversion

The Solution: Explainer Video Series with Purpose

We proposed a 12-part explainer video series built around a theme that would naturally capture audience attention at the start of the year: Chinese Zodiac predictions for 2019. Each episode focused on one of the twelve zodiac signs, helping viewers discover their unique opportunities, challenges, and luck for the year ahead.

To strengthen the connection between astrology and action, we concluded each video with curated product placements, highlighting items aligned with the viewer’s zodiac forecast. This created a meaningful bridge between content and commerce.

The series served as both a seasonal content campaign and an evergreen educational tool, giving Feng Shui World’s audience relevant, engaging insights and practical next steps. By scripting each episode to mimic a casual, informative chat with an expert, we positioned Feng Shui World not just as a retailer, but as a trusted guide.

Key Features of the Series:

• Concise storytelling (2.5 to 3 minutes per episode)
• Visual product demos
• Calls to action to related product collections
• Mobile friendly in mind with subtitles

Why Explainer Video Series Work for B2C Brands

Video was dominates consumer content consumption. According to HubSpot’s 2019 State of Video Marketing Report, 72% of people preferred video to text when learning about a product or service.

By creating an explainer video series, B2C brands could do more than showcase a product. They could guide the consumer experience, answer questions preemptively, and build trust through storytelling.

Check out the 12 Chinese Zodiac videos below, and find out your predictions for 2019!

The Takeaway for B2C Marketers

If your customers are navigating unfamiliar product categories or need a nudge toward confidence, an explainer video series can be the bridge between browsing and buying. Feng Shui World’s approach worked because it merged education with inspiration, helping their consumers feel informed, empowered, and excited to make a purchase.

Explainer videos are not just an emerging trend! They are a necessity for brands that want to connect meaningfully with today’s visual-first consumers.